Through its global network of businesses, nonprofit partners, and individuals, 1% for the Planet is using collective action to tackle our most pressing environmental issues.
This is the latest in our ‘What It Means’ series, where we unpack the meaning and value behind important sustainability concepts.
We ask a lot of our planet. It provides us with clean drinking water, healthy food, and the materials to build homes and furniture, make clothing, and enjoy other creature comforts. So what if individuals and companies — we all profit from the Earth’s invaluable resources in some way — did their part to give back and protect the very entity that helps us survive and thrive?
That idea is the backbone of 1% for the Planet, a nonprofit created by Patagonia founder Yvon Chouinard in 2002 that challenges people and businesses to donate one percent of their annual sales or salary to environmental causes. Avocado is proud to be a member of 1% for the Planet.
The climate crisis is causing temperatures to rise, droughts and natural disasters to become more frequent and intense, and hundreds of species to go extinct. Yet, global environmental causes receive only eight percent of total philanthropic giving, according to a 2020 report from Rockefeller Philanthropy Advisors and Campden Wealth. That’s why 1% for the Planet’s work is so important.
Through 1% for the Planet, corporations and consumers can connect with more than 4,000 environmental organizations — from those supporting sustainable food systems, water quality, and land rights for Indigenous communities to those fighting climate change, toxic dumping in our oceans, and air pollution — to invest in the causes they feel strongly about. And because every nonprofit involved is thoroughly vetted by 1% for the Planet, those that donate can rest assured their funds are providing direct aid to the organization of their choice. If you can’t decide on one environmental issue over another, they also offer “Issue Funds” that allow donations to be distributed to multiple groups.
Business members are held accountable, too. Each year, they’re certified by third parties to ensure they’re fulfilling their one percent annual donation. It’s all part of 1% for the Planet’s commitment to accountability and combating greenwashing. By certifying donations, advising on giving strategies, and bringing donors and doers together, 1% for the Planet is able to empower collective action that results in real, quantifiable change and a better future for our planet.
Read More: The Truth About Greenwashing
Since its inception, the organization has provided nearly $300 million in funds to environmental organizations doing the on-the-ground work to fight for social and environmental justice, combat plastic pollution, provide wildfire aid, and more. In addition to financial aid, members are able to engage with nonprofit partners through in-kind donations, volunteer time, and shared-value collaborations.
For Avocado’s part, we’ve been able to directly support more than 30 environmental nonprofits through 1% for the Planet. And in April 2020, our unfettered commitment to people and the planet earned us 1% for the Planet’s inaugural Pinnacle Award, an honor that recognizes businesses that are raising the bar for environmental responsibility. We’re not stopping now.
For the first half of 2021, we partnered with Leave No Trace, an organization that protects the outdoors by educating people about how to enjoy it responsibly. Along with our one percent commitment, employees across Avocado and our sister brand, Brentwood Home, participated in 309 paid volunteer hours from January to the end of June in support of LNT’s mission. And for the second half of the year, we’re partnering with Trees, Water & People, a nonprofit working to improve people’s lives by helping communities protect, conserve, and manage their natural resources.
If we all work together, one percent adds up.