2024 Avocado Impact Report
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The Fall Edit: What We’re Cooking, Reading, and Listening To Lately

Fall Is A Full-Body Experience You can smell it before you see it: woodsmoke, apples, the faint metallic tang of crisp air. You can hear it, too, in the crunch of the leaves underfoot and the hush that follows the long buzz of summer. It’s the season that asks us to slow down, to linger, […]

The Cozy Commute Home: How to Transition from Work to Rest Mode

The emails have been sent. Your laptop is shut. The Slack pings have gone mercifully silent.  Technically, the workday is over, but your brain hasn’t gotten the memo.  You’re still mentally editing tomorrow’s to-do list, still replaying that one awkward meeting, still hovering somewhere between productivity and paralysis. If you’ve ever felt like it takes […]

The Psychology of Comfort: What Makes us Really Feel at Home

You’re Wired for Comfort—and There’s Science to Prove It From flickering candles to chunky knit blankets, comfort isn’t just aesthetic, it’s biological. Our brains are comfort maximalists, hardwired to seek out warmth, softness, and stability. Why? Because comfort literally shifts our chemistry. Studies show soothing touch—like hugs or even self-hugs—reduces cortisol (the stress hormone) while […]

Spooky Stress: Why We Love Being Scared (and How to Calm Down After)

There’s something undeniably strange about spooky season. We’ll spend all year avoiding things that make our hearts race, then October rolls around and we willingly line up for haunted houses, binge true crime in the dark, and pay good money to feel our pulse spike. Why? Because fear, when it’s safe, is its own kind […]

Boo on Fast Fashion: A Case for Secondhand Shopping this Season

Sustainability Meets Spooky SeasonThere’s something super scary that goes unnoticed every spooky season…and no, it’s not the haunted house at the edge of town. It’s the horror of fast fashion. Every October, millions of us rush to buy costumes, decorations, and party pieces that barely last the weekend. Glitter capes, plastic pumpkins, polyester wigs, and […]

Seasonal Sadness, Seasonal Joy: Rethinking the Winter Blues

Why Fall Can Feel Like a Funk Some people wait all year for fall. The crisp air, the pumpkin everything, the cute chunky knits and coats. For others, the season feels less like an episode of Gilmore Girls and more “where did the sun go and why do I feel like crawling into bed until […]

Is Your Bedroom Killing the Mood? How Your Sleep Space Shapes Intimacy

Let’s talk about it: your bedroom has just as much influence on intimacy as it does on sleep. You set the vibe with candles, maybe a playlist, maybe even a glass of wine. But if your bedroom itself is working against you (too bright, too cluttered, too uncomfortable), you might be sabotaging more than just […]

Why Gen Z Is Buying Mushrooms, Not Melatonin

Move over melatonin gummies, there’s a new nighttime hero in town, and it’s been hiding in plain sight…or in your local forest. Melatonin had its moment. But lately? Gen Z is swapping the candy-colored supplements for earthy powders, tinctures, and capsules with names like reishi, lion’s mane, and cordyceps. Functional mushrooms, the fungi that claim […]

 Bed Rotting, Blankets & Burnout: Inside the Sleepy Girl Trend

There was a time when being tired meant you were simply…tired. These days? You might just be a Sleepy Girl. Scroll through TikTok or Instagram and you’ll find a seemingly endless parade of plush bedding, pastel eye masks, soft lighting, and perfectly staged “bed rotting” montages set to lo-fi beats. The Sleepy Girl aesthetic has […]

Good Sleep Isn’t a Number: A Real Talk on Sleep Tech

Wearable tech. Sleep rings. Smart beds. Blue light glasses. Sleep score apps. If you’ve dipped even a toe into wellness culture lately, you know that sleep tracking is literally everywhere. And like any shiny trend, it’s easy to get hooked on the promise: track your sleep, analyze your data, optimize your rest, and finally wake […]

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