2024 Avocado Impact Report
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Why Hustle-Culture Resolutions Don’t Stick (And What Actually Supports Real Change)

Every January, we’re handed the same message in new packaging: This is the year you finally fix yourself. Wake up earlier. Work harder. Eat cleaner. Be more disciplined. Optimize everything. And if you fall off by February? Well, you just didn’t want it badly enough. Except…that’s not actually how change works. Hustle culture loves resolutions […]

Mindfully Closing Out the Year

Is it just me, or do the comparison traps on social media towards the end of the year feel extra… enticing? Somewhere between “should I be doing more?” and “I kind of just want to lie down,” it feels like we’re expected to gracefully tie a bow around the entire year. But here’s the thing: […]

A Non-ToxicHoliday with Sustainably Aimee

Where Celebration Meets Conscious Living The holidays tend to bring out our extremes. We crave cozy nights in, yet somehow end up sprinting between events. We want to be thoughtful with our gifts, but the pressure to get it right can nudge us toward overconsumption. And somewhere between décor trends, shipping deadlines, and sales that […]

Cozy Competition: The Trendiest Holiday Games Right Now

It started, as most modern traditions do, with a video. A perfectly ordinary group of friends gathered for a low-key holiday night—until the host announced a game that involved blindfolds, hot chocolate toppings, and a spinning charcuterie board. Within days, Hot Chocolate Charcuterie Board Roulette was everywhere. Then came the cookie-decorating tournaments, the group-chat meme […]

How Underconsumption Is Shaping the Season

It happens every year… The holidays arrive, and suddenly everything multiplies. Shopping lists, gift piles, decorations, social obligations, expectations. Somewhere between the “must-haves” and the “limited-time-onlys,” it becomes easy to forget what we actually want. But this season, something quietly radical is happening: people are choosing less. It even has a name that’s taken on […]

Gratitude as a Grounding Practice

Gratitude is often framed as something we “should” feel, especially around the holidays when the world feels louder, busier, and more expectant than usual. But at its core, gratitude isn’t about forced positivity or ignoring what’s difficult. It’s a grounding practice.  A slow breath. A moment of appreciation and presence in a season that asks […]

How to Balance Rest & Celebration This Holiday Season

Is it just me… Or, do the holidays seem to come wrapped in pressure? Pressure to be cheerful. To go to every gathering. To be “on.” To somehow transform into your most extroverted, sparkly, and socially magnetic self, even though the darkest month of the year is when your body wants to hibernate like a […]

Eco-Friendly Pet Parenting for the Holidays

The holidays have a way of sweeping us up in the excitement—glittering décor, extra-special meals, travel plans, houseguests, the works. It’s a joyful kind of chaos…though if you share your home with a four-legged friend, they might experience this chaos a little differently. Our pets don’t have the context we do. They just know the […]

Comfort Food & Conscious Choices

You know that moment when the sky turns slate-gray, the wind picks up, and all you want is something warm and delicious in a bowl? That, my friend, is the sound of your comfort food cravings calling. But what if we could lean into those cravings without tipping into overindulgence, wrecking our sleep, spiking our […]

Home for the Holidays: Finding Comfort Wherever You Land

The holidays: a time for family, food, and sleeping on every mattress except your own. You love your people, but you also love your bedtime routine, your perfectly fluffed pillow, and that familiar scent of home that no other space can quite replicate. Between guest rooms that double as storage closets, childhood bedrooms frozen in […]

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