2024 Avocado Impact Report
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Spooky Stress: Why We Love Being Scared (and How to Calm Down After)

There’s something undeniably strange about spooky season. We’ll spend all year avoiding things that make our hearts race, then October rolls around and we willingly line up for haunted houses, binge true crime in the dark, and pay good money to feel our pulse spike. Why? Because fear, when it’s safe, is its own kind […]

Boo on Fast Fashion: A Case for Secondhand Shopping this Season

Sustainability Meets Spooky SeasonThere’s something super scary that goes unnoticed every spooky season…and no, it’s not the haunted house at the edge of town. It’s the horror of fast fashion. Every October, millions of us rush to buy costumes, decorations, and party pieces that barely last the weekend. Glitter capes, plastic pumpkins, polyester wigs, and […]

Seasonal Sadness, Seasonal Joy: Rethinking the Winter Blues

Why Fall Can Feel Like a Funk Some people wait all year for fall. The crisp air, the pumpkin everything, the cute chunky knits and coats. For others, the season feels less like an episode of Gilmore Girls and more “where did the sun go and why do I feel like crawling into bed until […]

Is Your Bedroom Killing the Mood? How Your Sleep Space Shapes Intimacy

Let’s talk about it: your bedroom has just as much influence on intimacy as it does on sleep. You set the vibe with candles, maybe a playlist, maybe even a glass of wine. But if your bedroom itself is working against you (too bright, too cluttered, too uncomfortable), you might be sabotaging more than just […]

Why Gen Z Is Buying Mushrooms, Not Melatonin

Move over melatonin gummies, there’s a new nighttime hero in town, and it’s been hiding in plain sight…or in your local forest. Melatonin had its moment. But lately? Gen Z is swapping the candy-colored supplements for earthy powders, tinctures, and capsules with names like reishi, lion’s mane, and cordyceps. Functional mushrooms, the fungi that claim […]

 Bed Rotting, Blankets & Burnout: Inside the Sleepy Girl Trend

There was a time when being tired meant you were simply…tired. These days? You might just be a Sleepy Girl. Scroll through TikTok or Instagram and you’ll find a seemingly endless parade of plush bedding, pastel eye masks, soft lighting, and perfectly staged “bed rotting” montages set to lo-fi beats. The Sleepy Girl aesthetic has […]

Good Sleep Isn’t a Number: A Real Talk on Sleep Tech

Wearable tech. Sleep rings. Smart beds. Blue light glasses. Sleep score apps. If you’ve dipped even a toe into wellness culture lately, you know that sleep tracking is literally everywhere. And like any shiny trend, it’s easy to get hooked on the promise: track your sleep, analyze your data, optimize your rest, and finally wake […]

Summer’s Sleep Saboteurs: How to Reclaim Your Rhythm

While your social calendar might soar in the summer, your sleep schedule… well, let’s just say it doesn’t always keep up. Summer loves to sabotage your sleep. It starts with “just one more drink on the patio” and ends with you wide awake at midnight, wondering how it’s somehow still light outside. Sound familiar? The […]

The Viral Sleep Hacks Worth Trying (and the Ones to Skip)

Let’s be honest: we’ve officially entered the golden age of sleep content. Your feed is full of it. The aesthetic bedtime montages. The “that girl” wind-down routines. The miracle products claiming to transform your night in one swipe, sip, or spritz. It’s cozy, curated, oddly satisfying—and begs the question: “does any of this really work?” […]

How To Have A Mindful Meltdown

Let’s be honest: sometimes “just take a deep breath” isn’t going to cut it. No matter how many mindfulness apps we download or herbal teas we sip, there are days when the overwhelm wins. You know the feeling: tight chest, spinning thoughts, that lump-in-your-throat tension that won’t budge. We all have moments when it feels […]

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