2024 Avocado Impact Report
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 Bed Rotting, Blankets & Burnout: Inside the Sleepy Girl Trend

There was a time when being tired meant you were simply…tired. These days? You might just be a Sleepy Girl. Scroll through TikTok or Instagram and you’ll find a seemingly endless parade of plush bedding, pastel eye masks, soft lighting, and perfectly staged “bed rotting” montages set to lo-fi beats. The Sleepy Girl aesthetic has […]

Good Sleep Isn’t a Number: A Real Talk on Sleep Tech

Wearable tech. Sleep rings. Smart beds. Blue light glasses. Sleep score apps. If you’ve dipped even a toe into wellness culture lately, you know that sleep tracking is literally everywhere. And like any shiny trend, it’s easy to get hooked on the promise: track your sleep, analyze your data, optimize your rest, and finally wake […]

Summer’s Sleep Saboteurs: How to Reclaim Your Rhythm

While your social calendar might soar in the summer, your sleep schedule… well, let’s just say it doesn’t always keep up. Summer loves to sabotage your sleep. It starts with “just one more drink on the patio” and ends with you wide awake at midnight, wondering how it’s somehow still light outside. Sound familiar? The […]

The Viral Sleep Hacks Worth Trying (and the Ones to Skip)

Let’s be honest: we’ve officially entered the golden age of sleep content. Your feed is full of it. The aesthetic bedtime montages. The “that girl” wind-down routines. The miracle products claiming to transform your night in one swipe, sip, or spritz. It’s cozy, curated, oddly satisfying—and begs the question: “does any of this really work?” […]

How To Have A Mindful Meltdown

Let’s be honest: sometimes “just take a deep breath” isn’t going to cut it. No matter how many mindfulness apps we download or herbal teas we sip, there are days when the overwhelm wins. You know the feeling: tight chest, spinning thoughts, that lump-in-your-throat tension that won’t budge. We all have moments when it feels […]

How to Rest Easy in Summer Heat

Summer has a lot going for it—long days, golden sunsets, and all the fresh berries you can eat. But when it comes to sleep? Not so dreamy. Rising temperatures, humidity, and bright evening light can leave you tossing, turning, and seriously sweating. The good news: a few intentional shifts can help you reclaim restful, restorative […]

Clear Space, Clear Mind: The Case for Visual Rest

We all know the feeling: a cluttered desk, a countertop covered in artifacts from a busy week, a laundry chair that never empties. It’s not just a visual nuisance—it can also affect how we feel. In a world of overstimulation and overflowing to-do lists, our eyes and minds are constantly on. But what if the […]

Eco SPF: Greener Ways to Protect Your Skin This Summer

Safe from the Sun, Gentle on the Planet Picture this: it’s a perfect summer day, there’s a warm breeze, an endless blue sky, and a beach bag packed with snacks, books, and your favorite oversized hat. Whether you’re posted up at the coast or just catching rays on the back patio, it’s prime time to […]

A Mattress’s Life: How It’s Made, Used, and Reused

What Happens to a Mattress Over Its Lifetime? We don’t often think about where our mattresses come from—or where they go when we’re done with them. But just like everything else we bring into our homes, mattresses have a full lifecycle. And how we engage with each phase of that cycle matters—not just for our […]

Nature’s Touch: Enhancing Sleep Quality Through Biophilic Design

We spend nearly a third of our lives in bed, so it only makes sense to design our bedrooms for optimal rest. One way to do that? Let nature in. Biophilic design—or the practice of incorporating natural elements into your home—isn’t just aesthetically pleasing. It’s also backed by science. Research has shown that even brief […]

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