2024 Avocado Impact Report
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Why Gen Z Is Buying Mushrooms, Not Melatonin

Move over melatonin gummies, there’s a new nighttime hero in town, and it’s been hiding in plain sight…or in your local forest. Melatonin had its moment. But lately? Gen Z is swapping the candy-colored supplements for earthy powders, tinctures, and capsules with names like reishi, lion’s mane, and cordyceps. Functional mushrooms, the fungi that claim […]

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