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The Brand Raising the Bar For Beauty Products

May. 15, 2020The U.S. is seeing a surge in clean beauty products. Vermont’s Ogee uses natural, organic ingredients for its luxury skincare line.



Europe has stricter standards than the U.S. when it comes to the chemicals allowed in our personal care products. In cosmetics alone, Europe has banned or restricted upward of 1,300 ingredients, including formaldehyde and parabens. Those are two common ingredients in nail polish and hair treatments — which are excluded from the measly 11 banned ingredients in the U.S. 

For U.S.-based cosmetics and beauty companies, it’s largely a free-for-all when it comes to what goes into the products you slather on your skin on a daily basis. Few safeguards ensure those products are, in fact, safe. As reports of this nature continue to come to light, more and more American consumers are being driven toward what were once alternative self-care options. 

Once relegated to specialty sites, “clean beauty,” that is, beauty products — makeup, skincare, nail care and more — created with integrity and transparency, is quickly becoming the industry standard. And why shouldn’t we be asking for the same transparency in our beauty products as we do with our food? After all, our skin absorbs up to 60 percent of what we put on it. It doesn’t seem like it’s too much to ask for the ingredients in our self-care products to be safe. 

While the clean beauty industry has exploded over the past several years, few companies are committing to the level of organic certification found at Vermont-based Ogee. Boasting NSF certification, an internationally-recognized organic certification, Ogee products are the kind of “clean” we all hope for when it comes to clean beauty.

“The company adheres to organic and sustainable principles through its commitment to ethical and fair business practices through its suppliers, products, employees, partners, and community. Ogee has a strict no animal testing policy and is proud to be certified cruelty-free,” wrote Taylor Audette, Ogee’s Director of Media Strategy in an email

I’ve been using Ogee products for several months now. Not only do the products live up to their claims, they’re some of the most effective I’ve ever used. Curious to learn more, I caught up with Audette on the story behind Ogee, the ingredients that make the products so effective, and what’s next for the brand.

 

Why create an organic skincare line, and what sets organic skincare apart from conventional products?

Ogee is committed to creating the highest quality collection of certified organic skincare. The stringent NSF Organic certification for all of our products covers every facet of product development: from the farm where the ingredients are grown and processed, the lab in which they are batched and bottled, the sustainably sourced paperboard in which they’re contained, until they end up on the vanity on which they’re placed. Our pledge to provide a true organic difference is why we are proud to be Beyond Clean Beauty.

Ingrained in our principals is the protection of the planet and giving back to our organic communities. Ogee proudly supports the efforts of the Organic Farming Research Foundation (OFRF) with an ongoing commitment of a portion of our revenues every year. 

 

Ogee’s hero ingredient is jojoba oil. Could you share what makes this oil special and specifically beneficial for skin?

We’ve searched the world to find the highest quality, most effectively nourishing ingredient to call our hero. Nestled in the Sonoran Desert of Arizona, we found it: certified organic, cold-pressed American grown golden jojoba oil.

This miracle oil has a biocompatible molecular structure that mimics our own produced oil, deeming it safe and effective for every skin type. No matter your skincare concern, this natural liquid gold can help. It’s booming with nutrients, antioxidants, and healing properties. 

 

What would you say to someone who’s new to using oils in their routine? 

The term oil in skincare has gotten a bad rep — with a wave of everything oil-free and consumers swearing off anything oil-based entirely. The reality is, oil actually fights oil. 

Face oils can be used in a variety of ways, including on their own as a moisturizer, added to a foundation or moisturizer as an extra hydration boost, or really anywhere on skin that’s dry and in need of nourishment.

I see the word hydraganics on many of your product pages. Could you explain what that means?

Hydraganics is the combination of two of the most important principles of Ogee’s collection: hydration and organic. New research has shown that organically grown plants are the richest in antioxidants with micronutrients that are most beneficial to the skin. This makes organic ingredients the best for our bodies, as there are no trace levels of pesticides or genetically modified organisms. 

 

What’s next for Ogee? Anything exciting coming down the pipeline?

We are expecting this year to be one of the most exciting in terms of product launches. Next month, we’ll be launching our CBD-infused Sculpted Lip Oil. We’re very excited about this, as we sourced our hemp locally in Vermont, and are beyond grateful to be able to support our local organic community. 

A little later this summer, we’ll be launching a collection of six Sculpted Face Sticks (think bronzers, blushes, and highlighters) inspired by naturally-occuring minerals. In addition to the Face Sticks, we have an uber-hydrating Face Mist launching mid-summer that will be a wonderful addition to our collection.

 

SHOP OGEE

Header Image by Annaaliesse

 

Ready to try Ogee? Be sure to let us know what you think by sharing on social and tagging @AvocadoMattress and #AvocadoGreenMagazine!

Julie O'Boyle

By Julie O'Boyle

 —  Julie O'Boyle is a freelance writer and content strategist with a background in fashion and DIY and a devotion to the outdoors and functional nutrition. Currently residing in the woods of Maine, when she's not writing you can find her at the beach or on a mountain, or otherwise getting her hands dirty.

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