Jun. 1, 2018Beer is one of those things a lot of people accept as being under the radar healthwise — we don’t really know what’s in it, and we know it’s not great for our health anyway. Though smaller breweries have certainly taken ingredient quality into their own hands, Michelob is one of the first major brands to offer a brew made with more than just the standard ingredients.
Michelob Ultra Pure Gold is the first light beer to be made with organic grains, and it’s heading to a walk-in near you.
Released back in February, Pure Gold has just 85 calories and 2.5 carbs, making it ultra light on the diet when you just need a bubbly brew fix. What’s more, the new brew is free of artificial colors and flavors, and the packaging for the new beer even received the Sustainable Forestry Initiative’s stamp of approval.
The Ingredients in Beer
Alcohol falls into a strange category when it comes to food — it’s not regulated by the FDA, but oddly, by the Treasury Department. As such, there’s zero requirement on the part of manufacturers to disclose the ingredients in their brews on the labels.
The Food Babe did a little bit of digging as to what exactly is in a mainstream can of beer, and the answer’s unpleasant, if not predictable. Ingredients like corn syrup, preservatives, MSG, and artificial colors run rampant in most conventional beers, but that’s information you’ll never see on a label.
Though Michelob hasn’t gone so far as to produce a full-disclosure ingredients label, using organic grains is certainly a step in the right direction, and if nothing else, creates a stronger demand for organic farming practices in the grains industry.
What’s your favorite summertime brew, and what do you love about it? Share photos of you and your cold ones on Facebook and Instagram and tag us in the post! @AvocadoMattress or #AvocadoGreenMagazine