Feb. 12, 2020In your frustration with the daily tasks of work and life, how many times have you declared something akin to the following: “That’s it! I’m moving to a house in the woods! The mountains are calling!”
That’s exactly what Britt and Matt Witt of Red House did. Dissatisfied with the status quo, the duo set out on a journey that ultimately led them to the forests of Vermont, where they started to build their own business that would eventually become their livelihood.
Tucked away in their studio, Britt and Matt create the bespoke bags, aprons, and other home and lifestyle goods that comprise the Red House product line. Inspired by a conscious connection to their materials and the environment in which they’re made, the Witt’s aim to not only craft beautiful pieces but to also give back to the community in which they create by giving a portion of sales to the Northeast Organic Farmers Association of Vermont Farmshare Program. This particular program works to make fresh, organic
#1—Who are the creative minds behind the beautiful brand?
“Well howdy! Thanks so much for engaging us to share a bit about ourselves and our company!
We are a husband and wife team running a design and production studio tucked in the forests of Vermont. We are eternal life partners, parents to two teenagers, and fearless sojourners through the electric complexity of existence on the planet Earth.”
#2—What were your lives like before Red House?
“We led rather traditional lives before engaging the adventure of self-reliance, which ultimately resulted in small business ownership. Prior to moving to Vermont and starting Red House, we were acting out roles that our culture presented to us, but felt disconnected from what we knew as our true life path.
It was the notion of blindly following societal mandates, especially ones that did not coincide with our internal guidance, that created such discomfort within us, we ultimately had to make a shift, or risk a greater sense of despondency.”
#3—You mention on your website “…once you begin to take control of your reality, reality begins to acknowledge you in
return, and even begins to lend a hand.” What does this mean to you?
“We feel that independence and sovereignty are
#4—How has this shift
in reality lent a hand to the growth of your business?
“Once we engaged a path of self-guidance and determination, the idea of creating our own business arose organically out of our thoughts and actions. After establishing a commitment to authenticity in our livelihood, the desire for self-reliance took root and became impossible to ignore.
This shift in mindset, and subsequently external reality, essentially created our business and brand. We found that we were developing a brand through our actions before we even understood the concept of branding. We feel that others connect with these ideals, and since we are open to
#5—Why Vermont? What role did/does your location play in
Red House and your mindset?
“Vermont was a bit of
#6—What led you to creating the specific products that you create? How do you choose the materials you work with?
“At first, our products were items we made for use in our personal lives: a Wood Fetcher for gathering and hauling wood indoors to heat our home with a
Our material sourcing was also an extension of lifestyle and environment. We were drawn to waxed canvas, not only for its resiliency as a
#7—You give a portion of sales to support local farmers. Did you always intend for your business to have a giving angle? Why did you choose NOFA-VT to partner with?
“Once we dialed into our community, we quickly understood the importance that local farmers represent to our immediate surroundings. We became fast friends with a Shelburne husband/wife farming team at Bread and Butter Farm, and they influenced and inspired us profoundly.
“NOFA-VT’s Farmshare Program embodies this concept brilliantly, as they are working to subsidize a portion of CSA
#8—Why do you think it’s important for businesses to give back?
“We subscribe to a belief that giving opens pathways for receiving. While this can be misconstrued as self-serving, our intention is to take a piece of our profits and push it out into the world in a direction that we feel is important to the greater community.
In doing so, we believe that a symbiotic connection is created, and one way or another, that outward giving ultimately returns to the giver, often in greater measure.”
#9—What’s next for Red House? Any special projects or products in the pipeline?
“We just completed
#10—As Vermonters, what’s your favorite way to spend a snow day?
“It is literally blizzarding sideways out all our windows as we sit and write this right now! There is something so amazing about being forced indoors by nature, with a fire, a book, and family.
While most will prepare with batteries and gasoline for an impending 24 inches of snow, we race to the store for brownie mix, ice cream, cocoa, beer,
Thank you Britt
Be sure to follow Red House on Instagram @RedHouseVT and share your own snowday tips with us @AvocadoMattress and #AvocadoGreenMagazine!