Nov. 13, 2020Avocado’s reusable, organic face masks are lightweight, non-toxic, and, best of all, reusable.
In late March, Avocado was one of the first brands to start making face masks, reorganizing their resources to meet the critical demand. The masks are still some of the only 100% GOTS organic certified face masks available anywhere in the U.S. The masks are no longer a non-profit initiative, but Avocado still offers low-cost pricing to make the organic face masks affordable and accessible.
Avocado has now stitched and distributed more than 500,000 face masks, from their GOTS certified factory in Los Angeles, with one goal in mind: to balance the need to take precautions for Covid-19 with the need to produce less waste.
Masks Waste Is Overwhelming
The numbers tell a fairly predictable tale that’s difficult to spin any other way: PPE waste is surging on a global scale, and the oceans are already feeling it as gloves and masks are found in marine habitats.
According to Laurent Lombard of Opération Mer Propre, a French nonprofit focused on ocean ecology, the 2 billion masks ordered by their country alone pose a significant threat to the surrounding Mediterranean Sea.
“Soon we’ll run the risk of having more masks than jellyfish in the Mediterranean,” says Lombard.
In spite of their soft feel, most masks are made from plastic and petroleum-based products and are not biodegradable. They’ll likely take centuries to break down in a landfill, and aren’t recyclable, unless you’re using a special box from Terracycle.
That’s why Avocado, who makes some of the most eco-friendly, non-toxic, and amazingly comfy mattresses on the planet, is stitching reusable masks made with natural, biodegradable, and organic materials.
The thing is, we put a lot of stock in the types of materials you cozy up against at night, and if you’re wearing a mask all day, that same logic still applies. When your skin can absorb as much as 80 percent of what it comes in contact with, what your mask is made of matters.
That’s why we make our masks not only with organic cotton, but with 100% GOTS organic certified cotton, meaning that it’s 100 percent free of toxic chemical treatments and flame retardants.
But the best part? Our masks have filter pockets, so you can not only wash and reuse them and keep mask waste out of our world’s oceans, but you can effectively prevent the spread of Covid-19 at the same freakin’ time.
Plus, they look good too — they’re now available in fun prints in addition to the classic canvas style, with both around-the-ear loops and behind-the-head ties.
Avocado Green masks are great at slowing the spread of Covid-19 without creating another waste stream, but you’ll want to pair our masks with a good filter to make them even more effective.
You can order some online or just insert whatever you have around the house. According to medical studies, even just using a couple layers of a tighter knit fabric underneath a cloth mask can dramatically improve its function.
If you’re scrappy, cut a few pieces of coffee filters into a shape that fits into your cloth mask pocket. You’re looking for a really densely knit material to stop those tiny aerosol particles above all else.
Even in the face of this virus, humanity must find a way to survive that doesn’t threaten the planet. Preventing PPE waste, and Covid-19 infections, will be difficult, but we each have the agency to do our part and limit its spread.