The Green Makeup Company Using Fruit & Plant Pigments

Mar. 2, 2018Plenty of people pay attention to what they’re eating, but what about what goes on your face?

As the largest organ in your body, your skin is the perfect place for absorption of nutrients and minerals — and toxins. With the cosmetics industry being allowed tremendous leeway in their labeling and ingredients, we have to wonder, what’s our makeup really doing to our bodies?


The Problem with Conventional Cosmetics

Watchdogs like The Environmental Working Group have been fantastic at pointing out the issues with ingredients safety in household goods and cosmetics over the years. As more research is done, one thing is becoming clear: many of these ingredients are unsafe, and we don’t know enough to be putting them on our faces every day.

Even still, the cosmetics industry churns out product after product, each without an ingredients label, and millions of users apply these products religiously to their skin, day after day.

But what’s actually in our makeup, and what impact is it having on the planet?

The Demand for Fossil Fuels

One of the most notable environmental issues is that a staggering number of ingredients in cosmetics are derived directly from petroleum. That’s right — your foundation is creating a SURGING demand for fossil fuels.

In addition to the concerns over packaging, plastics, and transportation, everything from the base oils to the preservatives found in conventional cosmetics can be traced back to petroleum


The Links to Cancer and Chronic Health Problems

More worrisome still, the lack of regulation in the cosmetics industry in the United States has led to several products, many of which have been unequivocally proven unsafe, being used in millions of products.

Parabens have been linked heavily to breast cancer, and phthalates have been found to disrupt the endocrine system, interfering with our ability to produce and regulate hormones. The effects of hormone disruption are widespread and varying, and they have been strongly linked to reproductive and neurological disorders.

Even lead, a chemical you wouldn’t think would be found in ANY modern product, was discovered in over half of lipsticks tested by the Campaign for Safe Cosmetics. Lead has also been linked heavily to miscarriage and infertility.


The Waste Issue

Aside from everything else, one huge glaring problem in the cosmetics industry from an environmental perspective is the issue with waste. One report shows that the cosmetics industry in Europe produced 120.8 billion units of plastic packaging waste in 2008 alone.

With so many of these products being single-use consumables and much of the packaging not being biodegradable or recycling, one has to wonder, is there a better solution?

Meet 100% Pure — The Clean Green Makeup We Love

Here at Avocado Green Magazine, we’re big on two things:

  1. We owe it to the planet to minimize our impact as much as we can.
  2. Nobody’s perfect.

It’s crazy hard to be conscious of how everything we buy and do affects the planet, but one company is trying their best to follow their footprint, from formula to front door.

100% Pure has been revolutionizing the beauty industry from day one, and we’ve fallen head over heels in love with their commitment to sustainability that doesn’t compromise kickass shades and silky matte finishes.


Amazing Ingredients

Fans of 100% Pure know them best for their no-compromise approach to how they formulate their makeup. Not only is everything from their mascara to their foundation organic, biodegradable, and vegan, but you won’t find any of these nasties in any of their products:

  • Artificial fragrances
  • Fillers
  • Thickeners
  • Artificial colors
  • Synthetic ingredients
  • Petroleum-based products
  • Parabens
  • Phthalates

What’s even more amazing about their product line is that they are SO dedicated to giving their best, all the time, that they never even use water to dilute. Instead, you’ll find plant hydrosols, organic teas, aloe juice, and even sake in their products — all added for their amazing beauty benefits — not just to make it go further.



Eco-Friendly Production

As if their ingredients list wasn’t enough, 100% Pure takes their commitment to the planet to the bank. Their entire facility and manufacturing process is 100% solar-powered, and they even use rainwater collected from the roof to water their plants.

Bottom line, this is a company you buy from because they’re practicing what they preach (oh, and their makeup is BOMB. That too.).

Low Waste Packaging

When you buy from 100% Pure Cosmetics, one of the first things you’ll notice is their packaging. Everything comes in 100% BPA and phthalate-free plastics and recycled materials. Many of their products even come in gorgeously engraved recyclable metal containers (like their mascara).

They use 100% non-toxic, soy-based inks, and they even have the lowest landfill waste contribution in all of San Jose.


Products We Love

100% Pure sent me a couple of their products to get my hands on for myself, and I gotta say, it lives up to the hype.

Fruit Pigmented Pretty Naked Palette

I’m hot on the heels of this neutral shimmer makeup trend, and this palette was just what the doctor ordered. For someone like me with really fair skin and features, this light, shimmery palette wasn’t too overpowering, but the brown eyeshadows still have enough pigment to contour my eyes.

The texture of this stuff — my gosh — you guys, it is so silky soft. It comes in a magnetic cardboard case with a built-in mirror. It’s biodegradable (aside from the mirror and shadow tins), and I’m not worried about it breaking and covering my purse in powder.

Love. Love. LOVE.



Fruit Pigmented Ultra Lengthening Mascara in Black Tea

As much as I loved their shimmer palette, this mascara is my new favorite thing.

First up — it smells AMAZING. The essential oil blend isn’t so overpowering that it makes my eyes water, but it’s so nice to wear something with a fragrance that I know is 100% natural.

The formula is amazing too — deliciously thick and dramatic, without clumping (and then subsequently flaking). I’ve done the homemade mascara thing, and this stuff is worlds beyond it — no smudging, big vavoom lashes, and SUCH a cute tube.

It comes in this gorgeous engraved metal tube in a cardboard sleeve. The only plastic components are the wand itself, and a thin sleeve that comes around the tube. I love this thing so much, I might find a way to sterilize it and keep it for some DIY brow gel.



Have you ever tried 100% Pure cosmetics? Show us what you love on Facebook or Instagram, and tag us in the post! @AvocadoMattress or #AvocadoGreenMagazine


Destiny Hagest

By Destiny Hagest

 —  Destiny is a freelance writer with a background in sustainability and natural health. She lives in the mountains of central Montana with her husband and young son. When she's not writing or chasing her toddler, you can find her wandering the quiet wilderness in search of wild herbs and antler sheds.

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