Aug. 17, 2018Summer is a lot of things, but one thing it certainly isn’t is friendly to our daily makeup routine. Heat, humidity, sweat and air conditioning can all take their toll, and before you know it, that effortless “no-makeup makeup” look you so carefully crafted before work has slid right off your (already) gorgeous face.
Not only that, but all those factors that make summer so spectacular (see: heat and humidity, above) can wreak havoc on your skin, especially if it’s covered in layers of heavy makeup. Our skin is our largest organ, absorbing roughly 80% of what’s applied to it — including cosmetics — conventional drugstore makeup is often made with artificial preservatives, petrochemicals and phthalates (to name just a few nasties).
These chemicals are not only bad for your skin, leading to clogged pores and allergic reactions in some cases, but they’re bad for your body when absorbed. The good news is, with more and more information becoming available to consumers, a cadre of better-for-you cosmetics, specifically mineral makeup, have hit the market in a major way, offering an alternative to the skin clogging products we’ve been so accustomed to. One such brand that’s blazing a trail in the world of mineral makeup is W3ll People.
Why do we pack so many rich, plant-based ingredients into our products? Simple. Because we believe that makeup should help us look great, but it should also help us BE great by actually nourishing and benefitting our skin while we wear it. We pride ourselves on developing products that multi-task and act as makeup x skincare hybrids! ✌🏼❤️🌿#BEW3LL #GreenBeauty #NontoxicBeauty #W3LLPEOPLE #wellness #heatlh
What is mineral makeup?
Mineral makeup is makeup crafted with naturally occurring minerals found in the earth, such as zinc oxide, titanium dioxide, mica and iron oxide. Mineral makeup can be more friendly for skin, but it’s important to note that not all mineral makeup is created equal. In fact, most drugstore makeup contains similar minerals… along with a laundry list of synthetic chemicals. When it comes to mineral makeup, it’s what’s not inside that counts.
What makes W3ll People stand out from the pack? In part, it’s thanks to the company’s belief in “simplicity, authenticity and performance”. Offering products with pronounceable ingredients (aloe and essential oils are major players) that are actually good for your skin, not just deemed safe enough to slather on, W3ll People’s ingredients lists are short and sweet. Notable as much for what’s in the products as for what’s left out. W3ll People’s formulas contain ultra hydrating ingredients and skin-nourishing botanicals, along with green tea and chamomile (among others) to soothe and protect, meaning the beauty you create on the outside actually goes much deeper to support the overall wellbeing of your skin.
What’s in your foundation powder? We created our Altruist Foundation Powder for those with good intentions, formulating it to be titanium dioxide free with SPF 15 and triple-milled pigments that feel creamy, aloe that helps soothe skin, freshwater pearl powder to rejuvenate, and algae complex that brightens skin! #BEW3LL GreenBeauty #Makeup #Healthymakeup #SafeMakeup #MOTD
A commitment to universal beauty
For most companies, simply creating a gorgeous, effective product would be enough. But W3ll People’s mission goes much deeper, along with ensuring their products are cruelty free and offering several vegan options, the products are also certified organic, EWG verified, gluten-free and made in small batches and packaged in the United States using recycled materials. Not only that, but the company offers mini sample sizes so you can test and tinker before making the commitment — what’s not to love? Discover our picks from W3ll People below:
#1 — Narcissist Foundation Stick
Unlike conventional liquid foundations that often use water or silicone-based ingredients to thin them out, our Narcissist Foundation Stick contains nutrient-rich natural oils that create a luxurious texture. Organic aloe helps soothe skin and reduce inflammation, while seaweed promotes a brighter, even-toned complexion. Pearl powder, an ingredient that has been used in cosmetics for centuries, known for its ability to melt into the skin and create a flawless, velvety finish, also boasts the powerful benefits of antioxidants. You’ll love the ease of application and portability, but not as much as you love the long-lasting wear and beneficial ingredients! ✌🏼❤️🌿 #BEW3LL #GreenBeauty #NontoxicBeauty #Makeup #health #wellness
Containing aloe to reduce inflammation and support hydration, antioxidant-rich pearl powder for a smooth finish, and seaweed to brighten and tone, this ultra portable, creamy foundation stick melts into skin, imparting a fresh, dewy glow without the creasing effect that many foundations create.
#2 — Nudist Lip Butter
These Nudist Lip Butters want to give your lips some love! Opt for a soft wash of color with Nude or Cherry, or just a dose of sheer coverage with Clear! Either way, you’ll treat your lips with omega oil, aloe, jojoba oil, sunflower seed oil, castor seed oil, carrot seed oil, and red raspberry oil. Sounds pretty delicious, right?! ✌🏼❤️🌿 #BEW3LL #GreenBeauty #NontoxicBeauty #Makeup #HealthyMakeup
If conventional lipsticks feel too heavy, swap them out for these ultra nourishing lip butters, which provide a soft wash of color and boost of hydration with jojoba oil, carrot seed oil and red raspberry oil.
#3 — Expressionist Mascara
Looks like the search is over for @nontoxicnewbie! She was looking for an amazing, life-changing, natural mascara and she FOUND IT with our Expressionist Mascara. ✌🏼 Not only did we spend years creating an ass-kicking formula, we also put technology into the rubber-bristled wand, which separates, lengthens, and curls each lash for definition you’ll swoon over, no toxic ingredients necessary! 😍#BEW3LL #GreenBeauty #Mascara #Healthymakeup
Yes, effective, good-for-your lashes mascara does exist. And it’s this Expressionist Mascara from W3ll People. Separating, lengthening and curling each lash, this formula does it all. Pair with the Expressionist Liquid Eyeliner for ultimate drama.
#4 — Nudist Multi-Use Color Duo
The lack of regulation in the beauty industry is no joke. It allows a lot of nasty stuff to make its way into products that you use each day. Many products contain endocrine-disrupting pthalates (or “parabens” as they’re more commonly called), which are linked to increased risks of cancer (awful). W3LL PEOPLE products area ALWAYS, 100% FREE of pthalates, as well as artificial fragrance, petrochemicals, sulphates, artificial prservatives, glycols, nano particles and bad mojo! Right now all orders over $55 come with a free Expressionist Mascara! ✌🏼❤️🌿 #BEW3LL #GoGreen #Makeup
If one and done is more your thing, this duo set will have you out the door fast. With a formula that’s at home on lips, cheeks and eyes, it adds just enough color and sheen for a lit-from-within effect without the need of a full face of makeup.
Have you tried W3ll People? Have a favorite clean beauty brand to share? Connect with our community by tagging us with @AvocadoMattress or #AvocadoGreenMagazine on social!