Elate Cosmetics’ Fall FLOW Collection

Oct. 9, 2017Elate Cosmetics is the clean beauty brand eco chic dreams are made of. Their promise? They won’t compromise your skin, your lifestyle, or the earth. With vibrant colors, skin-friendly ingredients and gorgeous sustainable packaging – their products don’t sacrifice on style either.

Cleaning and green-ing your beauty cabinet can be overwhelming and expensive. Do you just open it up and toss everything you’ve ever purchased from a drugstore? What about that really expensive product that you love? Going natural is a process, and even little changes help. Try taking a mindful approach to your beauty routine – reflecting on what you have, what you need, and what you can live without. Tackle the season you are in, and try replacing a few of your key items with more clean and green ones.

For fall, Elate has you covered with their carefully curated FLOW collection. Their products are kind in every way possible: toxin-free, vegan, cruelty-free, sustainable, affordable and made in Canada. I also love their mission, which goes way beyond looking pretty.

At Elate Cosmetics, our mission is to care for each other, our communities, and our world. Through healthy ingredients, sustainable practices, and wellness minded goals, we strive to build confidence through kindness, and allow you to create your own standard of beauty. We value spirit, kindness, wellness, community, and authenticity.

The order also shipped insanely fast (they offer free US shipping on orders over $50) and the packaging of the makeup itself is so cool and unique.



Our Top Three Fall Beauty Must-Haves


1. Brow Balm — $20

Elate Cosmetics Brow Balm Natural Eco Friendly

Elate’s Brow Balm is the world’s first sustainable, vegan non-toxic and cruelty-free brow product. Add colour and definition to your brows without compromising your lifestyle – or our planet. This waxy tinted pomade will tame even the most unruly brows, while adding colour and shape. Apply using a thin angle brush for precise brows on fleek. Available in three colors.

My take: So easy to use! Is like an instant upgrade to your look with the ability to easily add more or less definition and color. Felt like less of a commitment than some of the liquid options I’ve used, but it also stays put all day long.



2. Moisturizing Lip Gloss in Exposed — $22

Elate Cosmetics Lip Gloss Natural Eco Friendly

When you’re stranded on that proverbial island, this is the one tool you throw in your knapsack. Elate Moisturizing Lip Gloss is the perfect bridge between lipstick and sheer gloss, formulated with refreshing peppermint essential oil to leave your lips cool and cared for. The organic coconut oil softens skin while castor oil gives off a colourful shine. This lip-saver staple will keep you smiling. Exposed is a true nude with pink undertones.

My take: I am in love with this lip gloss. It’s shiny without being too girly, casual, but slightly glamourous – and the peppermint scent is amazing. Plus, it feels so effortless on, not sticky at all. I might need this in a few other colors.



3. Elate Essential Mascara — $28

Elate Cosmetics Mascara Natural Eco Friendly

Whether it’s a long day at the office, an afternoon of downward dog, or a night out dancing, this is the only mascara you’ll ever need. Elate Essential Mascara plumps and lengthens your lashes, but is created for sensitive eyes to be water and sweat resistant, so no matter how your day changes you’ll be ready to meet it all. Exclusively available in black.

My take: I’ll be honest, when I took the cap off I was a little scared of the slightly angled brush – but it did look nice and chunky, which I love for added volume. But once I tried it, I loved it. The angled brush makes it super simple to get into your lash line and the color is great. Goes on smooth and is easy to build. Plus, once again it receives bonus points for the cool packaging.



In addition to being vegan, cruelty free, toxin free, and gluten free, Elate Cosmetics are certified by PETA, Leaping Bunny, and have signed the Just Beautiful Pledge. They are truly committed to change and making the world a more beautiful place in many ways.



Have you tried Elate Cosmetics? Continue the clean beauty conversation on Facebook, Twitter or Instagram by tagging us with @AvocadoMattress or #AvocadoGreenMagazine.


Jessica Hann

By Jessica Hann

 —  Jessica brings the Avocado mission and brand to life through integrated, multi-platform storytelling and lifestyle content. She brings a decade of experience in marketing and public relations and a true passion for healthy living. She loves good design, good books, and good food. She and her husband live in Williamsburg, Virginia.

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